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Generic Structure of Advertisement and Samples

English Admin – Learning English text today is about advertisement. What is advertisement and how does the writer organize the paragraphs? This is the articles about the definition and the generic structure of advertisement as functional text.

Learning English in high school now concerns to types of text. There are genres, functional text and transactional or interpersonal text dialog. Some of functional text is advertisements. Together with announcement, brochure, leaflet, and banner, advertisement is often found in many test questions. So below is what we are understand about it

Advertisement is a public announcement in a newspaper, television, or internet advertising something such as a product for sale, services offered or an event.

According to many experts, advertisement is a public announcement commonly found in a newspaper, television, or internet advertising. Sometimes it is about a product, services, or an event for sale. How an advertisement is arranged by the writer. Below is the generic structure:
1. Purpose: What is the purpose of the writer to compose the advertisement text?
2. Name of product: This is about name and brand. What product, service or events to sell?
3. User: Who need the product? What ares the product and service for?

Now let see the following sample of advertisement for several products or services

The example of advertisement text is about a product to sell. Do you know what is the product? Yes it is about a travel agent service to New Zealand. I think one of you have ever been there. It is very wonderful, isn’t it?

The second text of advertisement is about training service. Do you need a course to make you a hotelier? If yes, this is your first stage to reach your dream, managaing and owning a hotel

The third sample of advertisement above is selling a space. It is an office suite. If one of you need a new company office, this advertisement is what you are looking for.

That’s all about advertisement text in English. It is one of other kind of functional text which should be studied in classroom when students are learning English. This kind of approach in learning is famous as text base approach. Happy learning English

Mid Term Test Exercise

Read the following text and answer the questions!

The Apple Tree And A Boy

Once upon a time, there was a huge apple tree which gave tasty apples to the people around it. There was also a little boy who became a close friend to the apple tree. The boy used to play with apple tree, climb its branches, sleep under its shadow, pluck its apples, etc. Every day he visited the apple tree, and ate some apples. The apple tree was kind to the boy and enjoying spending time together.

One day, the boy joined in school and didn't have a time to spend with apple tree. After several days, the boy came to the tree. The apple tree was so happy to see the boy. It asked the boy to play.

Unfortunately, the boy said he was not a child anymore. He didn't want to play with  the tree. But he asked another request to  the apple tree.

The tree asked what the boy wanted. The boy said he needed toys, but his parents didn't have money to buy it for him.

The tree said, "Dear my boy, i don't have any money to buy it for you, but you can pick my apples, then sell them, get money and buy  the toys you want."

The boy went happily to his home after plucking apples. The tree was waiting to see the boy return. But he never came back for many years.

The apple tree was sad and it didn't produce any apples anymore.

1.       What does the story tell about?

2.       How are the characteristics of the boy in the story above?

3.       What did the boy do to the apples?

4.       The tree could not give the boy any money. What was the solution the apple tree gave to the boy?

5.       Why did the boy reject the tree’s request to play?

6.       What is the ending of the story?

Answer the questions below by completing the blanks using proper phrases!

7.       Ann: Joe, next week I’m going to hold a birthday party, ______________?

Joe: Sure.

8.       Tom: Look, the canteen is burnt. _______!

9.       I think I need some rest. Let’s ______________!

10.   I know you have big power enough to lift that suitcase. _________________!

11.   It will be your last chance. __________________!

12.   I know it must be difficult for you, but ____________________!

13.   Eric: Come on, you can do it!

Jack: ____________

14.   A: I have read your essay, and I think_______

B: mm... I will consider it.

15.   A: What did you do to that radio?

B: I’m trying to fix it.

A: __________________. You are breaking it.

INTERPERSONAL COMMUNICATION: Expressing persuading , encouraging , criticizing

INTERPERSONAL COMMUNICATION

Expression Persuading:

•  Come on. 

•  Give it a try. 

•  Try them on. 

•  Believe me, you'll have fun times. 

•  Don't be a spoilsport. 

•  It will be fun, I'm sure. 

•  You'll enjoy it. Go. 

•  You won't regret it. 

•  This is once in your lifetime, don't waste it. 

•  It's your only chance, try it. 

•  You wouldn't find them twice, come on! 

•  You'll never feel sorry about it.

•  Don’t be so silly!

•  I really think it would be a pity if we didn’t ....

•  Are you quite sure you won’t consider...?

•  I really think you’d do well to ....

•  Oh, come on!

•  Can’t I persuade you to ....

•  Let’s join .... You won’t regret it.

•  I’m begging you. Will you...?

•  Just this once!

•  How I can persuade you to…?

•  You're not going to let me down, are you?

•  Not even for me/for my sake?

•  Please, just this once.

Respond:

•  I'll think about it.

•  Do you think I will succeed? 

•  It is fun.

•  Will I enjoy it?

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Expression Encouraging :

•  I'm sure you will pass ....

•  That wouldn't be too hard. 

•  Hey, you'll succeed on that. 

•  Don't worry, I'm certain that you'll ... 

•  You are a big boy/girl. 

•  You are used to do that, remember? 

•  I know you can do it. 

•  This is for your best.

•  There won't be any difficulties on ...

•  You’re doing very well. 

•  Give it a shot.

•  Come on. This is not the end of the world.

•  We feel you should go ahead.

•  It wouldn’t hurt.

•  Don’t give up!

•  Keep it up!

Respond :

•  That's a good idea.

•  Go on.

•  I'll think about it.

•  I'll try.

•  Do you think so?

•  I'll consider it.

==============================

Expression Criticizing:

•  Do you think that would do any good?

•  You look like a sack of cement on ….

•  This is a really smart portion

•  Your hand writing needs more shapes.

•  Your writing is too argumentative.

•  Your moves need a lot of practice

•  What’s ridiculous ….!

•  I can’t stand the rudeness.

•  With respect/With all due respect ….

•  You’d be well advisen to / not to ….

•  I’d say ….

•  Without wishing to ….

•  How shall I put it?

Respond:

•  Thank you.

•  I keep your word.

•  Thanks.

•  I trust you. 

•  Let me put it this way

•  It’s ok.

•  I also think the same.

EXAMPLE 1

X : Hi.... Good afternoon
Y : Hi.... Good afternoon
X : Nice to meet you!
Y : Nice to meet you too!
X : You're look sad, what's happen?
Y : I'm sad, because I have lose my money !
X : How much money you lost?
Y : Rp 1000,-
X : you're so stingy! (criticizing)
Y : am I stingy? I'm not stingy !
X : You lose money Rp 1000're feeling sad!, really stingy !... Do not think about it,   it is a little amount of money! .... do not be sad! (persuading & giving support)
Y : Okay ! wish me luck!
X : Okay

EXAMPLE 2

Girl : Why are you look so confuse ?

Boy : Well , i have a national exam next week , but i haven’t any prepare for it

Girl : Why dont you just study ?

Boy : It useless, i know that even i’ve study hard, the result is the same.

Girl : What do you mean of the same ?

Boy : You know everytime i have exam no matter how hard i’ve study but at the end , i always

         get the bad mark.

Girl : Come on , don’t be like that please, you have to keep on positif thinking ...     

          I’m sure that you can do it if you study seriously

Boy : But i’m not sure

Girl : Listen to me ,and look at my eyes ,i’m telling you that you can through this ,

          just believe in yourself keep it up .

source: http://andinasmahrukman.blogspot.com/2014/11/expression-of-persuading-regretting.html

EXPRESSING SYMPATHY

EXPRESSING SYMPATHY

Sometimes bad things happen. When we hear about bad things that happen to other people it's a good idea to express sympathy. This can be difficult as we want to express our concern, but don't want to be intrusive. Here are some common phrase to help you express sympathy.

I'm sorry to hear about + Noun / Gerund 

I'm sorry to hear about your difficulties with the boss. I know he can be really difficult at times.
Ellen just told me the news. I'm sorry to hear about your not getting into Harvard!

Please accept my condolences. 

This phrase is used to express sympathy when someone has died.

Please accept my condolences. Your father was a great man.
I'm sorry to hear of your loss. Please accept my condolences.

That's so sad.

That's so sad that you lost your job.
That's so sad that he doesn't love you any more. 

I hope things get better soon.

This phrase is used when people have been having difficulty over a long period of time.

I know your life has been difficult lately. I hope things get better soon.
I can't believe how much bad luck you've had. I hope things get better soon.

I hope you feel better soon.

This phrase is used when someone is experiencing health problems.

I'm so sorry you broke your leg. I hope you feel better soon.
Stay home for the week. I hope you feel better soon. 

Expressing sympathy is used in a number of situations. For example, you might express sympathy for someone whose family member has passed away. Generally, speaking we express sympathy to someone who has difficulties of some sort.

Here are some example dialogues to help you learn when to express sympathy in English.

Example Dialogues

Person 1: I've been rather sick lately.
Person 2: I hope you feel better soon.

Person 1: Tim has been having a lot of troubles lately. I think he might be getting a divorce.
Person 2: I'm sorry to hear about Tim's problems. I hoe things get better for him soon.

Writing Sympathy Notes

It's also common to express sympathy in writing. Here are some common phrases you can use whenwriting a sympathy note to someone. Notice that is common to use the plural 'we' and 'our' when expressing written sympathy as a way to express that a family. Finally, it's important to keep a sympathy note short.

My heartfelt condolences on your loss.
Our thoughts are with you.
She/he was a lot of things to many people and will be missed tremendously.
Thinking of you in your time of loss.
We are very saddened to hear of your loss. With deepest sympathies.
You have my sincere sympathy.
You have our deepest sympathy.

Example Sympathy Note

Dear John,

I heard recently that your mother passed away. She was such a wonderful woman. Please accept my heartfelt condolences on your loss. You have our deepest sympathy.

Warm regards,

Ken

Source: http://esl.about.com/od/smalltalk/a/Expressing-Sympathy.htm

Making, Accepting, and Declining Invitations

Making, Accepting, and Declining Invitations

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Making invitations

Do you know how to invite someone to your house for dinner or to go to the movies?
What do you say in English when someone invites you?
Here are some common expressions you can use when making or responding to invitations

Inviting:

• Do you want to go to the movies tonight?
• Would you like to go to the theater tomorrow?
• Would you be interested in going to the the stadium next Sunday?
• How do you fancy going to the the restaurant for dinner?
• How about going to the movies?
• Care to come over for lunch?
• I was just wondering if you would like to come over for a drink.
• We'd be delighted to have you over for my birthday party.

Here are some more examples of Making Invitation Expressions:

1. "What are you doing next Saturday? We're having some people over for a meal. Would you like to come?"

2. "Have you got anything on for this evening? A couple of us are going to the pub after work if you'd like to come."

(to have something on = to have an arrangement)

3. "Are you free next Thursday?"

4. "Are you doing anything next weekend?"

5. "Would you be interested in coming to the cinema with me tonight?"

6. "How do you fancy going out for a meal at the weekend?"

7. "Do you fancy coming to the cinema with us on Tuesday?"

8. "Would you like to join Sally and I for a bite to eat after work?"

Accepting invitations:

• Sure. What time?
• I'd love to, thanks.
• That's very kind of you, thanks.
• That sounds lovely, thank you.
• What a great idea, thank you.
• Sure. When should I be there?

Here are some more examples of Accepting Invitation expressions: 

If your invitation starts with a phrase like:

- "Would you like to…"

You can reply:

• "I'd love to, thanks."
• "That's very kind of you, thanks."
• "That sounds lovely, thanks."

If the invitation begins:

- Do you fancy coming to the cinema tonight?

You can accept with:

• "What a great idea, thanks."
• "Sure! What's on?"
• "Yeah, why not!" (this can sound a little unenthusiastic, so use it with good friends.) 

Declining invitations:

• I can't.  I have to work.
• This evening is no good.  I have an appointment.
• I'm busy tomorrow.  Can I take a rain check* on that? 
• That's very kind of you, but actually I'm doing something else this afternoon.
• Well, I'd love to, but I'm already going out to the restaurant.
• I'm really sorry, but I've got something else on.
• I really don't think I can - I'm supposed to be doing something else.

(*rain check: used to tell someone that you cannot accept invitations now, but would like to do so at a later time)

Here some more examples of Declining Invitation expressions:

1. "Would you like to come over for dinner on Saturday?"
2. "That's very kind of you, but actually I'm doing something else on Saturday."
3. "Well, I'd love to, but I'm already going out to the cinema."
4. "I'm really sorry, but I've got something else on."
5. "I really don't think I can – I've planned to go away that weekend." 

Dialogue:

Mike and Ann are in a wedding party:

Mike:	Do you want to dance?
Ann:	No thanks. I'm a bit tired right now
Mike:	How about having a drink?
Ann:	Sure, I'd love to!

source:

 http://www.myenglishpages.com/site_php_files/communication-lesson-inviting.php 

http://www.english-at-home.com/speaking/making-invitations/

http://www.storyboardthat.com

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